Construction of my Star Image

Star Image 

Social Media

I will construct my artists star image through using social networking sights such as Twitter, Instagram and Facebook as these are the mediums that celebrities use to connect with the fans and to create a relationship with them. Other artists that use these mediums are well known bands like Arctic Monkeys, who post regularly on there social media to keep the fans interested and to give the fans a more personal look into their lives to create an artificial sense of a relationship between the two. 

On the Instagram account that I set up, I am going to post behind the scenes photos of my artist on the shoot, as this enables the fans to see what is going on in the background adding to the personal aspect that fans enjoy. I will also create a YouTube channel for my artist to post footage of behind the scenes such as bloopers and I will also post the official music video on this YouTube channel for the fans to see. 

                            Micro-elements

Another method I will use to construct star image is through the micro elements. Meaning through the cinematography and mise-en-scene especially. To construct star image, I will use the cinematography to create a sense of importance and to break the fourth wall between the artist and the audience. I will do this through using a large number of close up shots and using direct mode of address. On top of this a key piece of iconography in the performance shots will be the instrument as an aspect of Dyer's theory of how star image is constructed, talent is one of the aspects that is an inspiration to audiences making them idolise the star. This will be shown in my music video as the artist will be playing a guitar and singing creating a sense of envy and talent for the audience while keeping with the conventions of the genre being performance. My inspiration to do this came from The 1975 's music video for Girls, as they use direct mode of address and close up shots and I think it's really effective. 

As well as this I will use the miss-en-scene to construct star image, through costume, lighting, set design and props. For my artists outfit, I am taking inspiration from other artists from the same genre to come up with an outfit that my target audience will want to see. Through doing this research, I have found that with the rock genre people are encouraged to be unique and to dress however they want, there are some similarities between them such as messy hair dark clothing mostly greys whites and blacks tattoos and leather and denim. This is what I am going to try to replicate in my music video as I think this will be the most effective style to suit my target market. 

           Lighting 

Another aspect I want to use to construct star image is lighting. I watched many music videos and I've decided I want to use the Pit in my school for the performance shots as there is professional lighting and I can change up the colours of the lights which I have seen in other music videos like Hustler by Josef Salvat.

Artists Social Media pages

Instagram - David.Cetin

To present his artistic side to his target audience, and to create a more personalised feeling so the his audience have an in site to what he is doing and where he is, the photographs uploaded to his Instagram account run through a black and white theme which is something that other bands within the same genre such as Arctic Monkeys. Therefore through uploading images like this to his social media he automatically appeals to the stylistic side of his target audience as well as enabling the audience to feel a more personalised interaction with him as he photographs his travels as many of the images above are from New York and show him on a plane as well as a good outlet to promote his new album freely to his target market through uploading a picture of the album cover with the caption 'out now' and a link to purchase the track on iTunes.

Twitter - DC_DavidCetin

I created a Twitter account for my artist to both promote the new album as well as to communicate with the target market whilst being a form of social media that is immediate and quick in which the artist can post whenever he wants and whatever he wants.