Wednesday, 7 October 2015

Style

Music video styles

There are three different styles of music video, abstract, narrative and performance. My music video will hold two of these styles being narrative and performance as the track I have chosen is in the rock genre therefore I want to use some of the genre conventions being live performance as this will be something that the target audience will look for. 



Abstract


An example of an abstract music video is Skrillex and Diplo's music video for Where Are U Now with Justin Bieber. One definition of abstract is an art form "relating to or denoting art that does not attempt to represent external reality, but rather seeks to achieve its effect using shapes, colours, and textures." This is shown throughout the music video as drawings have been edited over the top to create an effect and create an atmosphere for the audience. 

Skrillex and Diplo-Where Are You Now with Justin Bieber






Narrative


Narrative music videos are music videos that have a plot, an example of a narrative music video is Oceans by Seafret. This music video solely focuses on the narrative, there isn't any lip syncing instead at the start there is dialogue. This music video feels almost like a short film as the audience are following along. The narrative is of a girl who is getting bullied, this is shown at 0:36 through a medium shot showing that she has looser written on the back of her shirt. She then puts on a cape which automatically makes her feel stronger and more powerful, and when she puts the costume on she has powers. This is a narrative that the audience can relate to and empathise with as they are covering an issue that has had an impact on almost everyone at some point in their lives. My music video will be a narrative based music video therefore I have taken inspiration from this.


Seafret-Oceans


Performance
 






An example of a performance based music video is Nirvana's music video for Smells Like Teen Spirit. The music video consists of all live performance as this is what their target audience wants to see because it is a convention of the genre. The music video doesn't have a narrative therefore it is purely based on the performance which is what the audience wants. This is a convention that I will use in my music video as the genre of my music video is indie/alternative rock. 





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